Karen A. Jones, M.F.T.

kj@karenjones.com (949) 455-3200

Sales and Marketing

Dynamic and highly self-motivated doctoral level professional with distinguished clinical and academic 20-year career, and outstanding interpersonal communication, persuasion, and superior management skills. Uniquely qualified in intuitive market forecasting, critical-thinking, and human behavior analysis. Extensive and multifaceted entrepreneurial experience in startup and turnaround ventures in nonprofit and private sectors. Exceptional, proven track record from design to delivery.

  • Exceeds at startup and turn around endeavors
  • Exceptionally skilled in intuitive and relational marketing strategies
  • Acknowledged specialist in holistic healthcare, and behavioral medicine
  • Proven track record in private and nonprofit sectors
  • Uniquely qualified to both create and close

1998: (to present) Wellness First Enterprises: Owner.
Successful start up business breaking into new market in sales and marketing of innovative healthcare products, cutting edge technology from Japan.

  • Doubled sales force in first year
  • Tripled sales in second year
  • "21 Club" Sales recognition award

1995: Three years National Coordinator of Psychological
Services, Center for Special Immunology (5 stand alone, outpatient medical clinics). Promoted to National Director position to create business plan and go-to-market strategy for holistic, outpatient medical practices, specializing in immune disorders. Conducted quantitative market analyses, financial analysis and projection, designed/managed AR and MIS operations for psychological services, facilitated coordination of corporate AR and treatments sites, designed systems for psych billings and collections at treatment sites, ground zero PR, marketing, and systems development, directly supervised 5 psychologists.

  • Collections increased by 38% in first year
  • Designed/implemented "Centers of Excellence" policy and procedure manual
  • Designed/implemented patient satisfaction and QOL components
  • Spearheaded development of turnkey operation for market expansion
  • Key player in acquisition of exclusive capitated care programs with 6 major health insurance carriers
  • Attracted national and international media attention for multidisciplinary model

1992: Two year consultant to HIV: Women's Voices Program, Laguna Beach, CA.
Hired to turn around failing specialized community education program. Attained nonprofit status, designed, developed, and delivered unique behavioral intervention component resulting in program success based on external audits and satisfaction surveys.

  • Tripled grant monies obtained in first year
  • Reduced administrative costs by 20%
  • Increase client program utilization by 200%
  • Doubled program offerings to clients
  • Generated research data identifying unique needs of population
  • Attracted national media attention

1991: (to present) Director of Psychological Services, Orange County Center for Special Immunology, Fountain Valley, CA.
Startup psychological component to multidisciplinary outpatient medical practice, developing state-of-the-art behavioral medicine program and marketing of services to general community as well as specialized populations.

  • In 5 years, medical patient utilization of psychological services jumped from 3% to 87%
  • Revenues increased 500% in 3 years
  • Designed and developed nationally recognized medication adherence program
  • Designed and developed successful partnering of private sector and nonprofit education/service providers to elevate healthcare standards and community awareness

1981: (to present) 20 year, thriving private practice in highly competitive, saturated area.
Short and long-term dynamic and cognitive behavioral therapy with adults and children. Marital/family therapy, psychological testing. Treating a variety of disorders: stress management; depression; substance abuse; personality disorders; gender identity issues, adjustment to medical conditions, memory enhancement, behavioral medicine, sports and business performance enhancement, practice building consultation, lecture circuit.

  • Consistently in top 5% earning bracket of field
  • Successfully maintained 15 year relationship with major psychotherapy reimbursement providers
  • Nationally recognized lecturer in the areas of: psychosocial aspects of medical illness, medication adherence enhancement, and medical-psychological practice building.

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Copyright 2002, Karen Jones